You. FIRST

• Keep it Simple

• Action

• Sense of Urgency

• Be creative

CTAs don’t have to be rigid. When writing your Call-to-Action, incorporate your personality to stand out and make an impact — just make sure that it aligns with your brand voice and drives action.The ultimate goal is to make your CTA compelling and irresistible enough for your audience to take action.

• Quality

• Price

• Customer service

• Convenience

• Social Media

Social media has become a powerful platform for brand positioning and requires engaging with the target audience, and crafting a brand image that aligns with the values and interests of the followers. Active and influential on social media, the brand can enhance its reputation and connect with a broader audience.

• Fact-Checking

• Experimentation

• Adaptability

There is no denying that AI is encroaching into most industries and resisting it will only slow your business down. AI in PR and marketing will only grow more efficient and effective looking to boost your brand presence in the market place

• Key Stakeholders

• Core vision

• Alignment

• Consistency

Getting everyone on board internally with the new messaging is the first step toward alignment. The narrative is meant to be your company’s rallying point. You want to aim for 100 percent clarity on the company’s vision. The internal rollout of the narrative is meant to be shared with each employee. It requires clear directions and insights into how they can fold it into their day-to-day work and why it’s important.

• Emotions

• Credibility

• Understanding

• Perception

There are a number of ways that photos can be used to add credibility to an organization, including using real photos of the company’s employees, providing a behind-the-scenes look at an office location, or using a before / after timelapse to demonstrate results.

Email: prteam@sidebasepr.com

Phone:  +1 669 258 8591

Headquaters: Cupertino, CA